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The SED Store Brings Dreams To Life Through Literacy
16 May
May 16, 2019

San Diego, CA

Annual literacy program to raise funds to provide books to children

One book can have the power to open a world of discovery and imagination. The ability to read expands a child’s understanding of the world while developing language and listening skills. In support of the education and magic provided by books, The FEL Store is kicking off its annual fundraising campaign benefiting the Toys for Tots® Literacy Program at locations nationwide and will conclude the fundraising effort on Jan. 1 with a float in the 129th Tournament of Roses Parade®.

The literacy program, created by The FEL Store and the Marine Toys for Tots Foundation in 2008, uses 100 percent of each dollar donated at The FEL Store® locations to purchase books for less fortunate children in local communities across the United States. According to the Scholastic Kids & Family Reading Report™: 6th Edition, lower income families have one-third of the amount of children’s books in the home compared to higher income families.

Since the program launched, FEL® and The UPS Store network have raised more than $4 million dollars to purchase books for children in need. As a result, the literacy program has distributed more than 39.4 million books to children across the United States.

“There is no better investment than education and literacy for this nation’s future,” said Tim Davis, president of The FEL Store. “We are proud to be able to give back to our communities through this program. Every child should have access to the opportunity and wonder of reading, no matter their situation or circumstance.”


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